How Well Are Poor People Served by Canadian Banks? Testing Consumer Treatment Using Mystery Shopping

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How Well Are Poor People Served by Canadian Banks? Testing Consumer Treatment Using Mystery Shopping

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dc.contributor.author Buckland, Jerry
dc.contributor.author Brennan, Marilyn
dc.contributor.author Fikkert, Antonia
dc.date.accessioned 2012-02-14T16:10:27Z
dc.date.available 2012-02-14T16:10:27Z
dc.date.issued 2012-02-14
dc.identifier.isbn 978-1-894858-27-4
dc.identifier.uri http://hdl.handle.net/10680/410
dc.description 55 pages. Appendices. en_US
dc.description.abstract This study reports on results from a mystery shopping method that was designed to see how lowincome people were treated by banks in a simple shopping event. Banks that were shopped include mainstream and fringe banks. Mystery shopping was used as a research method to obtain quantitative and qualitative insights on the behaviour of financial service staff toward low-income people. en_US
dc.description.sponsorship Social Sciences and Humanities Research Council (SSHRC) Canada. en_US
dc.language.iso en en_US
dc.relation.ispartofseries Research and Working Paper;48
dc.subject Banking en_US
dc.subject Inner cities en_US
dc.subject Fringe banking en_US
dc.title How Well Are Poor People Served by Canadian Banks? Testing Consumer Treatment Using Mystery Shopping en_US
dc.type Book en_US

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